Fashion Citizen x Jermaine, JWORK LTD
Fashion Citizen prides itself on being a platform for the indie designers to make themselves known. Today, we bring to you JWORKLTD. A sportswear brand with a heavy team behind them and drive to be in your closet very soon. Fashion Citizen spoke with Jermaine of JWORK LTD and got some insight on the brand...
Fashion Citizen : For my readers, who may not be aware, how did JWORK come about?
Jermaine : JWORK LIMITED came to life because in high school. I really couldn't afford the high priced Ralph Lauren Polo clothing or the over priced Jordans in the mall that every kid wanted at that time. My mindset at that age, was that to be looked at as a leader you had to have the flyest gear, so we decided that we would create our own style! The dream started with throwback jerseys turning into a focus on upper body apparel. All this evolved into what is now JWORK LIMITED, a 5 Star Lifestyle clothing brand.
FC : Your look book is very well thought out and put together, when conceptualizing the upcoming season, what is the process that you go through?
J : The creation of our LookBook and each new season comes from wanting to reach that platform of the unthinkable. My mind is constantly flowing with fresh ideas that are waiting to be down on paper. Each season is like a short story ready to be reviewed! So when I'm in my zone, I'm focused listening to some good music like Wale, Kanye, Kid Cudi, MGK (machine gun kelly), Lupe Fiaso, Debonair, FlyUnion, Stalley, and Le for the Uncool. It takes me to a different state of mind. It's like entering the Matrix; I create this movie right in my mind by listening to the words and the beats. I'm able to create and paint the perfect picture with my designs.
FC : I heard in your interview on MTV U about how much the JWORK team believes in networking and getting exposure for the brand, how does social media play into the JWORK branding?
J : Social Media plays a hugely integral role for our exposure strategy. Today's culture is centered around technology and Social Media gives us the ability to reach more people in less time. We can also share photos, updates and add personal touch and style to our messages. Check us out on our Social media outlets.
JWORK LIMITED Group
...and don't forget jworklimited.com andjworkblog.com!!
FC : It's awesome that you all still extend love back to the servicemen abroad via your clothing, how do you work to maintain that connection in the pieces you create?
J : My experience as a veteran has always fueled my designs. My creative mind combined with those experiences allows for me add a respectful touch to each piece through military influence. We know that our service men and women appreciate Fresh, Artistic, and Bold Style and there are so many ways to give back in appreciation. We are able to do that through our clothing.
FC : I understand that a collab with New Era has happened, can you tell us about that?
J : We wanted to work with a brand known for its quality when creating the "JDubb" fitted hat. New Era was a definite. We took our design and style and collaborated with their fit and respected quality to birth an awesome addition to our collection. The "JDubb" fitted hat can be ordered online at www.jworklimited.com.
FC : Lastly, you said in the same MTV U interview that you didn't want to be a fleeting brand but one with longevity, what are the future plans to keep JWORK on the backs of the citizens of the world for a long time coming?
J : We will always stay true to our roots. Giving back, paying forward, and bringing Fresh, Artistic, and Bold style to our pieces and our content will keep longevity in our brand. JWORK LIMITED