Menswear Minute : Memoris Watch by Louis Moinet

Screenwriter Ben Hecht said, “Time is a circus, always packing up and moving away.” No doubt Mr. Hecht appreciated the value of time when writing and producing plays and films. Time is one of our most precious resources and once it’s gone there is no way to get it back. With this knowledge, we have always sought to measure time and keep track of eventful happenings as we live our life. The chronograph was originally invented by Louis Moinet in 1816 to work in conjunction with astronomical equipment. This time writing device is now a staple in the making of timepieces and allows us to measure everything from laps around the pool or the time it takes to get from meeting to meeting.

The Swiss brand named after Louis Moinet has reached an illustrious crossroads in its history and the history of the chronograph. The company will be celebrating its 10th anniversary, the celebration of the 200th birthday of the chronograph and they are doing so with the creation of the Memoris timepiece. This beautiful piece showcases the chronograph as the star of its design displayed in the dial. The chronograph in the Memoris has a time functionality added to it as well; it is the first chronograph watch ever invented. What a stellar way to celebrate innovation by combining the passage of time with the ability to measure and treasure each second.




The innovation continues with the “Energie Plus” winding system. A unique winding system that allows for the watch to be wound in either direction, allowing for an efficient time piece. This unique time piece also has the added feature of a miniature ceramic ball-bearing that reduces friction when it's wound. This celebratory piece has been well thought through from inside out. Louis Moinet has pioneered the use of synthetic gemstones, specifically the black zircon. It is used to adorn the case horns of the Memoris. They’ve literally taken these stones from the inside of the watch and placed them on the outside.




The Memoris, a 46mm timepiece, will be available in pink or white gold in three limited editions of 60 pieces each. To further the prestige of this time piece, it has been nominated in the chronograph category of the Grand Prix d’Horlogerie of Geneva. The Grand Prix d’Horlogerie of Geneva annually highlights and reward high-quality creations in order to nurture the advancement of the watchmaking art and contribute to promoting the watch industry worldwide. I am very excited about this innovation in watch making and I invite you to stay tuned to Fashion Citizen as we keep up with Louis Moinet.

For more on the Memoris time piece, visit Louis Moinet.

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